The 10 Commandments of SEO

The 10 Commandments of SEO

A spam text today prompted me to write my 10 Commandments of SEO. Not because spam calls have anything to do with good marketing. In fact, they are a perfect reminder of what bad marketing feels like. Annoying. Pushy. Unwanted. Built for the sender, not the person on...
How ChatGPT will deal with spam compared to Google

How ChatGPT will deal with spam compared to Google

For years, Google won the discovery game by crawling, indexing, and ranking the open web. That system invited two parallel behaviors. Most creators tried to serve users. Some tried to manipulate ranking signals. Google answered with policy and enforcement that target...
SEO vs PPC – Which is Better on a Limited Budget

SEO vs PPC – Which is Better on a Limited Budget

If you need leads now, run PPC. If you can wait 3–6 months and want compounding returns, prioritize SEO. 2025 data shows Organic #1 earns ~36–40% CTR (AWR Sep 2025), while average Google Ads CTR is 6.66% (WordStream 2025). I work wth a lot of small to medium size...
What Meta Tags Do I Really Need? (Updated for 2025)

What Meta Tags Do I Really Need? (Updated for 2025)

If you’ve ever wondered which meta tags are actually important for your website, you’re not alone. Over the years, many tags have come and gone in terms of relevance — but in today’s search landscape, only a few still hold real value for SEO and user engagement. This...