by Gerard | Nov 7, 2025 | Blog
For years, Google won the discovery game by crawling, indexing, and ranking the open web. That system invited two parallel behaviors. Most creators tried to serve users. Some tried to manipulate ranking signals. Google answered with policy and enforcement that target...
by Gerard Manning | Oct 16, 2025 | Blog
If you need leads now, run PPC. If you can wait 3–6 months and want compounding returns, prioritize SEO. 2025 data shows Organic #1 earns ~36–40% CTR (AWR Sep 2025), while average Google Ads CTR is 6.66% (WordStream 2025). I work wth a lot of small to medium size...
by Gerard Manning | May 9, 2025 | Blog
The digital world feels like an extension of our lives—our conversations, finances, and personal information all flow through our devices. But what if someone was quietly watching? Spyware is one of the most insidious cyber threats, silently lurking in the background,...
by Gerard Manning | May 9, 2025 | Blog
If you’ve ever wondered which meta tags are actually important for your website, you’re not alone. Over the years, many tags have come and gone in terms of relevance — but in today’s search landscape, only a few still hold real value for SEO and user engagement. This...
by Gerard Manning | May 7, 2025 | Blog
The more you educate yourself on the basics with Internet Marketing, the better you will be on spotting Internet Marketing Scams and making better decisions for your website. These are a few Scams that you should be aware. Guaranteed #1 Ranking / Special Relationship...
by Gerard Manning | Apr 3, 2025 | Blog
Meta descriptions are often overlooked, yet they’re one of the most powerful tools for improving click-through rate (CTR) and shaping how your content appears in search results. While they don’t directly impact rankings, they influence the way users interact with your...
by Gerard Manning | Apr 2, 2025 | Blog
In today’s local SEO landscape, location pages walk a razor-thin line. On one end, they can legitimately serve users searching for localized services. On the other, they can easily slip into doorway page territory—especially when a business lacks a real-world...
by Gerard Manning | Apr 1, 2025 | Blog
Originally published: May 29, 2013 – Updated April 1, 2025 In the ever-evolving world of search engine optimization, one principle has remained unchanged: attempts to deceive search engines will eventually backfire. Doorway pages—also called gateway, bridge, jump, or...
by Gerard Manning | Mar 31, 2025 | Blog
Ranking a flower shop in Newfoundland—especially in competitive hubs like St. John’s or Corner Brook—takes more than sprinkling in a few keywords. In 2025, Google’s algorithms are tuned to detect real expertise, user experience, and topical authority. That means your...
by Gerard Manning | Mar 31, 2025 | Blog
When it comes to running a successful Google Ads campaign, two things matter most: choosing the right keywords and setting a realistic budget that leads to actual results. Too often, businesses waste money on keywords that never convert—or underfund their campaigns...
