by Gerard Manning | May 9, 2025 | Blog
The digital world feels like an extension of our lives—our conversations, finances, and personal information all flow through our devices. But what if someone was quietly watching? Spyware is one of the most insidious cyber threats, silently lurking in the background,...
by Gerard Manning | May 9, 2025 | Blog
If you’ve ever wondered which meta tags are actually important for your website, you’re not alone. Over the years, many tags have come and gone in terms of relevance — but in today’s search landscape, only a few still hold real value for SEO and user engagement. This...
by Gerard Manning | May 7, 2025 | Blog
The more you educate yourself on the basics with Internet Marketing, the better you will be on spotting Internet Marketing Scams and making better decisions for your website. These are a few Scams that you should be aware. Guaranteed #1 Ranking / Special Relationship...
by Gerard Manning | May 5, 2025 | Blog
A common question that comes up when you’re ready to get serious about marketing your website is: Where should I spend my budget — SEO or PPC? Most people don’t have unlimited funds. So if you had to pick just one, what should it be? What You’re Really Getting...
by Gerard Manning | Apr 3, 2025 | Blog
Meta descriptions are often overlooked, yet they’re one of the most powerful tools for improving click-through rate (CTR) and shaping how your content appears in search results. While they don’t directly impact rankings, they influence the way users interact with your...
by Gerard Manning | Apr 2, 2025 | Blog
In today’s local SEO landscape, location pages walk a razor-thin line. On one end, they can legitimately serve users searching for localized services. On the other, they can easily slip into doorway page territory—especially when a business lacks a real-world...
by Gerard Manning | Apr 1, 2025 | Blog
Originally published: May 29, 2013 – Updated April 1, 2025 In the ever-evolving world of search engine optimization, one principle has remained unchanged: attempts to deceive search engines will eventually backfire. Doorway pages—also called gateway, bridge, jump, or...
by Gerard Manning | Mar 31, 2025 | Blog
Ranking a flower shop in Newfoundland—especially in competitive hubs like St. John’s or Corner Brook—takes more than sprinkling in a few keywords. In 2025, Google’s algorithms are tuned to detect real expertise, user experience, and topical authority. That means your...
by Gerard Manning | Mar 31, 2025 | Blog
When it comes to running a successful Google Ads campaign, two things matter most: choosing the right keywords and setting a realistic budget that leads to actual results. Too often, businesses waste money on keywords that never convert—or underfund their campaigns...
by Gerard Manning | Mar 3, 2025 | Blog
The Opening Salvo: A Digital Arms Race Imagine a high-stakes war where both sides are relentless, constantly evolving their tactics. On one side, Google—armed with sophisticated algorithms and a mission to deliver high-quality search results. On the other, black hat...
