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Insights, Tips and Advice for your Marketing Campaign
Are Your Keywords Converting in Google?
At times, certain keywords may not provide the conversions that you want. A look at some possible issues with this.
How to Claim Your Site on Alexa
The info.txt file was used with Alexa (Alexa.com) to help update/verify your website. Alexa.com has since changed how they update the websites, so the info.txt file is no longer needed. If you want to update/add your listing, all you have to do is Go to...
Small Business Website Guide to Getting Online – Beginners Guide
I’ve been wanting to have an updated small business website guide that would provide new small local businesses and non-profit organizations a helping start on how to enter the online world. From registering a domain, local/social options, hosting and design options....
301 Redirect VS the Canonical Tag
The Canonical URL tag has many similarities to the 301 Permanent redirect from an SEO standpoint. With a Canonical URL tag, you are letting the search engines know that the pages should count as one, while still leaving all the pages online for visitors. With a 301...
Evolution of Link Building with Selected Google Algorithm Updates
When asking if Link building is dead, this tends to mainly relate to forms of link building so in that manner, certain forms of link building no longer become useful, as it tends to get overused, abused and pushed beyond Google’s ethical link building limits. So in...
Top Search Engine Sites from 2005 to 2013
Main Search Entities are shown in the first table (Google, Yahoo and MSN). As posted in our previous top search engines from 2002 - 2005, Google in 2002 had approximately 16% of search share, and going to Dec 2013, Google sites are showing to have over 67%. On July...
Top Search Engines from 2002 to 2005
Looking back from 2002 to 2005, these are the top search engines in the U.S. along with their percentage of search engine traffic. Back in 2002 Google was NOT the major player that they are today. Back in March of 2002, Google had 16% of the top searches, with Yahoo...
301 Permanent Redirects on IIS with web.config
This Permanent redirect coding is for the web.config file on IIS and is for redirecting specific pages within your website to either another page within your site or outside of your website. 301 Permanent Redirects are helpful for passing on link juice/PageRank for...
The Problem with Duplicate Content in Google
Far too many times in the online printing industry, I have seen newly created online printing sites simply copy the content from other top companies (their direct competition), yes copy the exact contents word for word, and just use their own company name. You put so...
A Guide to Disavow Links in Google Search Console
From time to time, you may want to disavow links from certain websites you manage or own. There may be sites that you do not want your website associated with, possible link penalties and so on. You may find links from websites that you are not able to manually remove...
Options for Categories & Tags in WordPress
When you have a WordPress site, you will notice that there are both Categories and Tags. We will assume that the Categories will be for your new articles/postings assigned to their proper category section. A typical website structure can consist of a Homepage,...
Different forms of Spam that Annoy Me
The unsolicited door to doors salesman the other day prompted this annoying spam related article. Unsolicited Door to Door Sales I know, this isn't web related spam, but non the less it's usually unwanted and you can't ignore it so easily as those spammy emails, and...
Google Grants for Nonprofit Organizations – Nonprofit SEO/PPC
Are you a nonprofit organization? Good news, just in-case you were not aware, Google has a Google Grants program available (for sometime now), and this is a nonprofit edition of their AdWords, Google's advertising tool. The Bad news, there are only limited number of...
Our Growing Dependence on the Internet
As the world of online social connecting continues to evolve, its surprising how dependent we are of it at times. Do you fiddle with your smart phone while watching TV, going to bed, or just when you wake up? I remember years and years ago (don't want to state how...
When to expect Results & Rankings in the search engines (Google, BING & Yahoo)
A common question people have is, when should I start to see results from my campaign? With Organic results in the search engines (the free listings in the search engines), results are not instantaneous. If you have a time sensitive promotion, then you should also...
Designing Search Engine Friendly Website
This article touches on some common web Design Mistakes that are sometimes encountered with a design. These suggestions are aimed for Improved Optimization. After I initially designed my website, I thought this would be a good time to touch on designing a search...
The Importance of Having Unique Content
The Importance of Having Unique Content Previously, I talked about the problem with mirror sites and duplicate content. Today, I will touch on this a little further hopefully helping those that might take a page from someone else's site just so they can get some quick...
What are Doorway/Gateway Pages
I am really surprised when reading through the forums on a daily basis, the number of people that think or end up using doorway pages for their websites and think that it is alright. Essentially, never try to trick the search engines and always go for quality! Doorway...
Do You Own Your Domain Name?
People invest lots of time and money promoting their domain name and it takes time to have a well established website. Its important that you make sure you own your domain name. If you did not actually register your domain name (had a friend or someone else register...
Link building: One/Two Way & Link Swapping
The nature of link building is constantly changing. A good portion of the work on a campaign is devoted to Link Building on a monthly basis as link building is one of the main factors of ranking in the search engines. Good quality authoritative links are needed to...
Yahoo! A Little Bit of Search History
Below is a quick overview of Yahoo! and it's Search History, so you can see that they have in the past used Google. In May of 1998, Yahoo! Web Search is powered by Inktomi In June of 2000, Yahoo! Web Search powered by Google In March of 2003, Yahoo! Acquires Inktomi...
Writing Content for your Website
So you have your site template designed, its great looking and has a search engine friendly design. The two main questions you may have now are, one how much content will I need, and two, how many pages? First of all, your content will have to be relevant and contain...
Whats Bing? A look into Bing vs Google
What’s BING? (In short, BING is MSNs Search Engine.) That’s the question my fiancée (Now Wife) asked awhile ago when she was using my laptop when about to start a search query. I’ve just changed my homepage from Google to Bing on my laptop that I use mainly for...
Finding a Reliable Hosting Company
Once I had my site designed, the next step was to find a reliable hosting company. This will take some research on your part as any hosting company will not do. There are many issues that will be covered below. The range for a hosting package can be anywhere from just...
Marketing your Website: Need just a little Patience (and Time)
With today's article, I am going to touch on something that we all need to have with marketing a website. And that is a little patience. It is best to have a good understanding of how the search engines work. The better you understand them, the better educated...
Optimizing and Building out a Website
Some common questions you may be asking are, how many pages will I need on my website and how should I use these with my optimization campaign. Ok, far too often I will be checking out some of the local company websites and far too often I see a website that has the...
Switching Hosting Companies, How to Move a Website (On the same Platform)
There are many reasons why you may need to switch hosting companies. This article will touch on the main areas to help you make the move easier and not affect your search engine rankings. This article touches on switching hosting companies on the same Platform. What...