by Gerard Manning | Feb 25, 2025 | Blog
The SEO Battlefield: Google vs. Black Hat Tactics The early 2000s were the Wild West of SEO. If you knew the right tricks, you could game search engines with ease. Keyword stuffing, link farms, cloaking—black hat tactics ruled the day. Google, however, had other...
by Gerard Manning | Feb 19, 2025 | Blog
Screaming Frog is widely recognized as one of the most powerful SEO crawling tools, providing deep insights into technical SEO issues, broken links, and metadata optimization. However, not every business has the budget for a premium subscription. Fortunately, there...
by Gerard Manning | Feb 18, 2025 | Blog
When working with a limited marketing budget, choosing the right advertising platform is critical. Many businesses face a common dilemma: should they invest in Google Ads (PPC) or Google Local Services Ads (LSAs)? While both can generate leads, they cater to different...
by Gerard Manning | Aug 4, 2023 | Blog
Alta Vista Vs. Google, the early 2000’s I thought I would do some research on Search Engines in the 2000s and see which one may of been the easiest to rank on. The early 2000s were an interesting time with the number of different search engines that users had to...
by Gerard Manning | Apr 18, 2023 | Blog
An email from a client regarding a call he received regarding someone claiming he needs to pay in order to have his website included with Google Voice Search Results. The Google Scams will always be there, but when it comes to being included within Google’s...
by Gerard Manning | Aug 7, 2022 | Blog
Step-by-Step Guide to Adding GA4 Without Google Tag Manager Step 1: Create a Google Analytics 4 Property Go to Google Analytics. Click Admin (gear icon in the bottom left). Under the Account column, select your account or create a new one. Under the Property column,...
