by Gerard Manning | Apr 1, 2025 | Blog
Originally published: May 29, 2013 – Updated April 1, 2025 In the ever-evolving world of search engine optimization, one principle has remained unchanged: attempts to deceive search engines will eventually backfire. Doorway pages—also called gateway, bridge, jump, or...
by Gerard Manning | Mar 31, 2025 | Blog
Ranking a flower shop in Newfoundland—especially in competitive hubs like St. John’s or Corner Brook—takes more than sprinkling in a few keywords. In 2025, Google’s algorithms are tuned to detect real expertise, user experience, and topical authority. That means your...
by Gerard Manning | Mar 31, 2025 | Blog
When it comes to running a successful Google Ads campaign, two things matter most: choosing the right keywords and setting a realistic budget that leads to actual results. Too often, businesses waste money on keywords that never convert—or underfund their campaigns...
by Gerard Manning | Mar 3, 2025 | Blog
The Opening Salvo: A Digital Arms Race Imagine a high-stakes war where both sides are relentless, constantly evolving their tactics. On one side, Google—armed with sophisticated algorithms and a mission to deliver high-quality search results. On the other, black hat...
by Gerard Manning | Feb 28, 2025 | Blog
When Google rolled out the Florida Update in November 2003, the SEO world was in shock. Many website owners, particularly small businesses and e-commerce sites, woke up to find their rankings completely wiped out overnight. Since this was Google’s first large-scale...
by Gerard Manning | Feb 27, 2025 | Blog
The Florida Update, launched in November 2003, was one of the most impactful algorithm changes in Google’s history. It marked the beginning of Google’s crackdown on black hat SEO and forced a fundamental shift in how websites were optimized for search rankings....
