Main Search Entities are shown in the first table (Google, Yahoo and MSN). As posted in our previous top search engines from 2002 – 2005, Google in 2002 had approximately 16% of search share, and going to Dec 2013, Google sites are showing to have over 67%. On July 29, 2009, a 10-year deal was announced that Microsoft would have full access to Yahoo!’s search engine to be used in future Microsoft projects for its search engine, Bing. Google Currently provides primary search results for AOL. BING provides primary search results and paid results for Yahoo
| Core Search Entity | Search Share (%) May 2005 | Search Share (%) Dec 2006 | Search Share (%) Dec 2007 | Search Share (%) Dec 2008 | Search Share (%) Dec 2009 | Search Share (%) Dec 2010 | Search Share (%) Dec 2011 | Search Share (%) Dec 2012 | Search Share (%) Dec 2013 |
| Google Sites | 36.50% | 47.3% | 58.40% | 63.5% | 65.70% | 66.60% | 65.90% | 66.70% | 67.30% |
| Yahoo! Sites | 30.50% | 28.5% | 22.90% | 20.5% | 17.30% | 16.00% | 14.50% | 12.20% | 10.80% |
| MSN Sites | 15.50% | 10.5% | 9.80% | 8.3% | 10.70% | 12.00% | 15.10% | 16.30% | 18.20% |
The second table below shows the top search engine entities going beyond the big 3.
| Core Search Entity | Share of Searches (%) in May 2005 |
| Google Sites | 36.50% |
| Yahoo! Sites | 30.50% |
| MSN-Microsoft Sites | 15.50% |
| Time Warner Network | 9.90% |
| Ask Jeeves | 6.10% |
| InfoSpace Network | 0.90% |
| All Other | 0.60% |
| Core Search Entity | Share of Searches (%) in Dec 2006 |
| Google Sites | 47.3 |
| Yahoo! Sites | 28.5 |
| Microsoft Sites | 10.5 |
| Ask Network | 5.4 |
| Time Warner Network | 4.9 |
| Core Search Entity | Share of Searches (%) in Dec 2007 |
| Google Sites | 58.40% |
| Yahoo! Sites | 22.90% |
| Microsoft Sites | 9.80% |
| Time Warner Network | 4.60% |
| Ask Network | 4.30% |
| Core Search Entity | Share of Searches (%) in Dec 2008 |
| Google Sites | 63.5 |
| Yahoo! Sites | 20.5 |
| Microsoft Sites | 8.3 |
| Ask Network | 3.9 |
| AOL LLC | 3.8 |
| Core Search Entity | Share of Searches (%) in Dec 2009 |
| Google Sites | 65.70% |
| Yahoo! Sites | 17.30% |
| Microsoft Sites | 10.70% |
| Ask Network | 3.70% |
| AOL LLC Network | 2.60% |
| Core Search Entity | Share of Searches (%) in Dec 2010 |
| Google Sites | 66.60% |
| Yahoo! Sites | 16.00% |
| Microsoft Sites | 12.00% |
| Ask Network | 3.50% |
| AOL LLC Network | 1.90% |
| Core Search Entity | Share of Searches (%) in Dec 2011 |
| Google Sites | 65.90% |
| Microsoft Sites | 15.10% |
| Yahoo! Sites | 14.50% |
| Ask Network | 2.90% |
| AOL, Inc. | 1.60% |
| Core Search Entity | Share of Searches (%) in Dec 2012 |
| Google Sites | 66.70% |
| Microsoft Sites | 16.30% |
| Yahoo! Sites | 12.20% |
| Ask Network | 3.00% |
| AOL, Inc. | 1.80% |
| Core Search Entity | Share of Searches (%) in Dec 2013 |
| Google Sites | 67.30% |
| Microsoft Sites | 18.20% |
| Yahoo Sites | 10.80% |
| Ask Network | 2.50% |
| AOL, Inc. | 1.30% |
Gerard Manning is the owner of Manning Search Marketing and has been working in the SEO industry since 2000. Originally started with Enquiro Search Solutions (now known as Mediative). Was previously a Research Assistant on Inside the Mind of the Searcher that was released in 2005.