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Main Search Entities are shown in the first table (Google, Yahoo and MSN). As posted in our previous top search engines from 2002 – 2005, Google in 2002 had approximately 16% of search share, and going to Dec 2013, Google sites are showing to have over 67%. On July 29, 2009, a 10-year deal was announced that Microsoft would have full access to Yahoo!’s search engine to be used in future Microsoft projects for its search engine, Bing. Google Currently provides primary search results for AOL. BING provides primary search results and paid results for Yahoo

Core Search EntitySearch Share (%) May 2005Search Share (%) Dec 2006Search Share (%) Dec 2007Search Share (%) Dec 2008Search Share (%) Dec 2009Search Share (%) Dec 2010Search Share (%) Dec 2011Search Share (%) Dec 2012Search Share (%) Dec 2013
Google Sites36.50%47.3%58.40%63.5%65.70%66.60%65.90%66.70%67.30%
Yahoo! Sites30.50%28.5%22.90%20.5%17.30%16.00%14.50%12.20%10.80%
MSN Sites15.50%10.5%9.80%8.3%10.70%12.00%15.10%16.30%18.20%

The second table below shows the top search engine entities going beyond the big 3.

Core Search EntityShare of Searches (%) in May 2005
Google Sites36.50%
Yahoo! Sites30.50%
MSN-Microsoft Sites15.50%
Time Warner Network9.90%
Ask Jeeves6.10%
InfoSpace Network0.90%
All Other0.60%
Core Search EntityShare of Searches (%) in Dec 2006
Google Sites47.3
Yahoo! Sites28.5
Microsoft Sites10.5
Ask Network5.4
Time Warner Network4.9
Core Search EntityShare of Searches (%) in Dec 2007
Google Sites58.40%
Yahoo! Sites22.90%
Microsoft Sites9.80%
Time Warner Network4.60%
Ask Network4.30%
Core Search EntityShare of Searches (%) in Dec 2008
Google Sites63.5
Yahoo! Sites20.5
Microsoft Sites8.3
Ask Network3.9
AOL LLC3.8
Core Search EntityShare of Searches (%) in Dec 2009
Google Sites65.70%
Yahoo! Sites17.30%
Microsoft Sites10.70%
Ask Network3.70%
AOL LLC Network2.60%
Core Search EntityShare of Searches (%) in Dec 2010
Google Sites66.60%
Yahoo! Sites16.00%
Microsoft Sites12.00%
Ask Network3.50%
AOL LLC Network1.90%
Core Search EntityShare of Searches (%) in Dec 2011
Google Sites65.90%
Microsoft Sites15.10%
Yahoo! Sites14.50%
Ask Network2.90%
AOL, Inc.1.60%
Core Search EntityShare of Searches (%) in Dec 2012
Google Sites66.70%
Microsoft Sites16.30%
Yahoo! Sites12.20%
Ask Network3.00%
AOL, Inc.1.80%
Core Search EntityShare of Searches (%) in Dec 2013
Google Sites67.30%
Microsoft Sites18.20%
Yahoo Sites10.80%
Ask Network2.50%
AOL, Inc.1.30%