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Main Search Entities are shown in the first table (Google, Yahoo and MSN). As posted in our previous top search engines from 2002 – 2005, Google in 2002 had approximately 16% of search share, and going to Dec 2013, Google sites are showing to have over 67%. On July 29, 2009, a 10-year deal was announced that Microsoft would have full access to Yahoo!’s search engine to be used in future Microsoft projects for its search engine, Bing. Google Currently provides primary search results for AOL. BING provides primary search results and paid results for Yahoo

Core Search Entity Search Share (%) May 2005 Search Share (%) Dec 2006 Search Share (%) Dec 2007 Search Share (%) Dec 2008 Search Share (%) Dec 2009 Search Share (%) Dec 2010 Search Share (%) Dec 2011 Search Share (%) Dec 2012 Search Share (%) Dec 2013
Google Sites 36.50% 47.3% 58.40% 63.5% 65.70% 66.60% 65.90% 66.70% 67.30%
Yahoo! Sites 30.50% 28.5% 22.90% 20.5% 17.30% 16.00% 14.50% 12.20% 10.80%
MSN Sites 15.50% 10.5% 9.80% 8.3% 10.70% 12.00% 15.10% 16.30% 18.20%

The second table below shows the top search engine entities going beyond the big 3.

Core Search Entity Share of Searches (%) in May 2005
Google Sites 36.50%
Yahoo! Sites 30.50%
MSN-Microsoft Sites 15.50%
Time Warner Network 9.90%
Ask Jeeves 6.10%
InfoSpace Network 0.90%
All Other 0.60%
Core Search Entity Share of Searches (%) in Dec 2006
Google Sites 47.3
Yahoo! Sites 28.5
Microsoft Sites 10.5
Ask Network 5.4
Time Warner Network 4.9
Core Search Entity Share of Searches (%) in Dec 2007
Google Sites 58.40%
Yahoo! Sites 22.90%
Microsoft Sites 9.80%
Time Warner Network 4.60%
Ask Network 4.30%
Core Search Entity Share of Searches (%) in Dec 2008
Google Sites 63.5
Yahoo! Sites 20.5
Microsoft Sites 8.3
Ask Network 3.9
AOL LLC 3.8
Core Search Entity Share of Searches (%) in Dec 2009
Google Sites 65.70%
Yahoo! Sites 17.30%
Microsoft Sites 10.70%
Ask Network 3.70%
AOL LLC Network 2.60%
Core Search Entity Share of Searches (%) in Dec 2010
Google Sites 66.60%
Yahoo! Sites 16.00%
Microsoft Sites 12.00%
Ask Network 3.50%
AOL LLC Network 1.90%
Core Search Entity Share of Searches (%) in Dec 2011
Google Sites 65.90%
Microsoft Sites 15.10%
Yahoo! Sites 14.50%
Ask Network 2.90%
AOL, Inc. 1.60%
Core Search Entity Share of Searches (%) in Dec 2012
Google Sites 66.70%
Microsoft Sites 16.30%
Yahoo! Sites 12.20%
Ask Network 3.00%
AOL, Inc. 1.80%
Core Search Entity Share of Searches (%) in Dec 2013
Google Sites 67.30%
Microsoft Sites 18.20%
Yahoo Sites 10.80%
Ask Network 2.50%
AOL, Inc. 1.30%