Google Trends allows you to discover advanced features with Google Insights for Search. Google Trends an interesting tool. What is interesting about it is that you can see if a search term has lost popularity over the past years and you can see when the peak search volumes are per year to help you prepare each year for your busy season. With other keyword analysis tools, all we are getting is the monthly data, and no yearly trends. Only if you were keeping log of the search numbers each month, then you would have something to go by.
Search options do not limit you to Web Search Only. Additional options such as YouTube, Image, News and Google Shopping. These are truly helpful as you can see on each search option where the interest lays with your target market and look to coordinate your efforts there.
Preparing for Seasonal Trends
Some industries are will have seasonal trends. Just think of Skiing and Snowmobiling here in Newfoundland. This is a bit obvious as the interest in both of these increases as the winter season comes into effect. Data research can go back to 2004 so you can see how the overall interest has changed or not.
Keyword Comparison Research
Here’s an overview of 4 selected Social Networking Services.
Query and Related Topic Research
Related queries
* Top – The most popular search queries. Scoring is on a relative scale where a value of 100 is the most commonly searched query, 50 is a query searched half as often as the most popular query, and so on.* Rising – Queries with the biggest increase in search frequency since the last time period. Results marked “Breakout” had a tremendous increase, probably because these queries are new and had few (if any) prior searches.
Related topics
* Top – The most popular topics. Scoring is on a relative scale where a value of 100 is the most commonly searched topic and a value of 50 is a topic searched half as often as the most popular term, and so on.* Rising – Related topics with the biggest increase in search frequency since the last time period. Results marked “Breakout” had a tremendous increase, probably because these topics are new and had few (if any) prior searches.
Gerard Manning is the owner of Manning Search Marketing and has been working in the SEO industry since 2000. Originally started with Enquiro Search Solutions (now known as Mediative). Was previously a Research Assistant on Inside the Mind of the Searcher that was released in 2005.