Search Engine Marketing Archives

Below are some tips that you should take note of when marketing your website. It is always important that you have a good understanding of what is and is not acceptable with the search engines. The articles are broken up into subsections to help you browse.

Google Related Articles

• Google Launches Google Trends - See past search trends and volume data with Google Trends.
   
• Google causing waves with its latest update and IPO Offering - Google goes public and the future looks bright.
   
• Google Webmaster Guidelines (Some Highlights) - Google updates the webmaster guidelines, some of the main points are noted.
   
• Google's Link Bombing & its Big Failure - A look into what is link bombing and an example with the phrase miserable failure.
   
• Google Local Search for Canada Available - Just after local search for the united states becomes available, Canadians now have the option for search for local businesses and services much easier with Google local search.
   
• Google Adds Toolbar Option for Firefox Users - Firefox gets Google Toolbar, Netscape is the odd Browser out.
   
• Google Releases Free Analytics - After purchasing Urchin, Google has just released a free version of their Web Analytics program.
   
• Google TrustRank & TrustBox - A review of trustrank and trustbox, about its origins and the evolution of link building summarized.
   
• Google AdWords Keyword Tool Updated! - the newly updated Google AdWords Keyword Tool will finally provide a better insight into how popular search phrases are.
   
• Create Your Own XML Google Sitemap - Learn how you can easily create your own XML Google Sitemap Today!
   
• Orkut.com having Problems in Google? - It seems that Google property Orkut.com is having its own problems showing up in the index.
   
• The Problem with Google Canada Search, Eh! - Searching from Canada looking solely for Canadian companies with Google Canada can be frustrating at times!
   
• Searching for Answers :: MSN vs Google - A look into the search engines MSN and Google, their results and differences.

Open Directory (ODP) Related Articles

• Waiting to Get Listed in DMOZ? Don't Make this Mistake! - One of the most important directories that you can be listed in, what out for the mistake this one person made!
   
• Submit and Move on! - Make sure you find the most appropriate category in Open Directory for your website, follow the directions clearly. Just submit and move on!
   
• Opt Out of ODP Titles in MSN! - MSN is the first search engine to give webmasters the choice to not have their ODP titles displayed in their search results!

Choosing keywords for your SEO & PPC Campaigns

• PPC Budget - Choosing keywords for your PPC Campaign and Setting a Budget
   
• Choosing the right keyword phrases for your website - Thinking about finding some keyword phrases for your site? Please read this article for some important notes regarding Overture and Wordtracker to help you along the way.
   
• Finding the Best Keyword Phrases For Your Marketing Campaign - The importance of choosing the best keywords for your site cannot be overstated, a further look into getting those all important keyword phrases.

Pay Per Click (PPC) Related Articles

• Working with a Limited Budget, Do I choose SEO or PPC? - If you have a limited marketing budget and had to choose SEO or PPC, we touch on the main issues to help you choose what is right for you.
   
• PPC Budget - Choosing keywords for your PPC Campaign and Setting a Budget
   
• Yahoo Lowers PPC Fees - Yahoo lowers its initial signup fee and monthly fee for its PPC program.

Choosing a Hosting Company

• Finding a Reliable Hosting Company - Once I had my site designed, the next step was to find a reliable hosting company. This will take some research on your part as any hosting company will not do.

MSN, Yahoo and the Others

• MSN's New Search Engine! - MSN unveils its own database after years of pulling results from other sources such as Inktomi.
   
• Opt Out of ODP Titles in MSN! - MSN is the first search engine to give webmasters the choice to not have their ODP titles displayed in their search results!
   
• AllTheWeb Livesearch - A new tool from AllTheWeb.com, Livesearch starts to show results as soon as you start to type in your first letter.
   
• Yahoo Offering Free Websites for U.S. Businesses for their Yahoo! Local Listings - Yahoo looking to help local businesses get into search marketing offers free websites.

Developing a Website Related Articles

• Designing a SE Friendly Site - Part of the marketing your website series covering some things you need to keep in consideration when designing your site. What's the point of having a great looking site that the search engines will not be able to spider and fully index?
   
• Writing content for your website - Simply put, if you want people to find your site, you will need good quality content. Search engines index the content on your site and this article will touch on writing content for your site.
   
• How Many Pages Should I Optimize? - This covers a common questions people new to search marketing may have. The main issues are covered explaining why so.
   
• Close those Doorways, Please! - This explores why you should stay away from doorway pages, the problems with them and the damage it can cause to your website and marketing campaign!
   
• Marketing your Website: Need just a little Patience  - An overview of actually how long it will generally take for the search engines to update their database and when you should start seeing some results.
   
• Changing Domain Names, Important Things You Should Know! - What you need to know before you go about changing your domain names.
   
• Do I Really Need a Site Map? - Don't forget to include a sitemap on your website. Here we cover two main reason as to why you need to have one!
   
• Do You Own Your Domain Name? - Take the time to make sure you actually own your domain name
   
• Do you have a Business Plan? - This touches on how important it is to have a business plan for your business. Do the time to research and get the data that you need to help make your business venture a success.
   
• The Problem with Duplicate and/or Mirror Websites and Content - What to do with those other urls you registered.

Website Marketing Tips, Advice, Rants & Ravs Articles

• Url Rewriters - What they do and how they can help dynamic sites in the search engines.
   
• Switching Hosting Companies (Part One) - How to move a website with the same platform.
   
• Switching Hosting Companies (Part Two) - How to move a website to a different platform.
   
• How to Externalize Flash Coding - Just as you can externalize JavaScript. Parts of the Flash coding can be externalized as well.
   
• Search Engine Spam Techniques you should Avoid - Have you ever wondered what is considered spam in the search engines?
   
• Getting Index in the Search Engines with Session IDs & Cookies - reviews issues with session ids, cookies and getting indexed in the search engines.
   
• What Meta Tags do I need? - An overview of the meta tags that you need for your site.
   
• Changing Domain Names, Important Things You Should Know! - What you need to know before you go about changing your domain names.
   
• Search Engine Submissions : Myths vs. Facts - Have you ever seen claims of submissions to 250 + search engines? If so read this to get the truth regarding submissions to search engines!
   
• Who Powers Who's Results in the Search Engines?  - Find out where the major search engines are pulling their results from in the search engines.
   
• Alternative Web Brower Mozilla Firefox - If you are tired of using Netscape or Internet Explorer, you will want to check out Firefox.
  
  
• Getting Index in the Search Engines with Session IDs & Cookies - An overview of session IDS and Cookdes with the search engines and what you need to know to help improve your site.
  
  
• Search Engine Submissions : Myths vs. Facts  - Learn the truth in the world of search engines and how many websites SEO firms say they will submit your site to. Don't get taken in by false claims!
  
  
• The Search Engines, Is This A War Against SEO Firms or Spam? - Along the way with combating spam, a lot of innocent websites get caught along the way.
   
• Improving Your Bounce Rate - A look into how you lower your bounce rate, improve Conversions, ROI & Sales!
   
• Search Marketing Picking Up for Small & Medium Sized Businesses - Small and medium businesses are quickly taking advantage of the Internet and Search Marketing more and more every year.
   
• SEO News This Week Jan 31, 2006 - Some observations in the world of SEO this week.
   
• Spam and the Flu, Is there a Cure in Sight? - Will we ever be able to over come these?
   
• My SEO journey - April 2006 marks Gerard Manning's 6 years in SEO
   
• SEO Timbits - Rankings or Traffic, which should I focus on? And When is Duplicate Content OK?
   
• Using Advanced Search Features - Use advanced search features to help find results faster.
   

Are you wondering if a search marketing campaign is right for you? Contact us on the link below and we would be glad to consult with you.