When To Expect Results
A common question people have with SEO is, when should I start to see results from my campaign? With Organic SEO (the free listings in the search engines), results are not instantaneous. If you have a time sensitive promotion, then you should also consider incorporating Pay Per Click to market your products and/or services as you can control exactly how much your site will come up in the sponsored listings.
In the early stages of your campaign, it is highly advised that you use a combination of SEO and PPC if your budget will allow so. If you only have the budget for one, please read our article on SEO or PPC, to help you choose which would be better.
What Factors are Involved?
First, how competitive are your search terms? The more competition for a keyword phrase in the search engines, the longer it will take. We take this into consideration when taking you through the keyword analysis and find the best keywords for your campaign and use a custom dual approach that will cover your short and long term goals.
Second, is your site search engine friendly? The less SE friendly your site is, it can add to the time that it takes to get your site to the top of the results.
Third, how many quality incoming links do you have compared to your competitors? You could have the best finely tuned website, but if you have no quality links coming in to your website, then with the organic SEO listings, there is very little chance that you will rank high. The more competitive the industry, generally the more incoming links you will need to start showing in the search engines.
Fourth, What is the size of your site versus your competition? If your competition has 200 pages on their site, and your site only has 5 to 10 pages, more quality pages will need to be created. The larger your site, the more an authoritative the search engines will see your site.
Generally, it can take up to 6 months for rankings to appear in the search engines. While there are many factors involved that are not mentioned here, these are just some of the main areas of concern.
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