Yahoo! Lowers Monthly Fees for PPC

More and more I am liking Yahoo. Over the past month, Yahoo lowered its monthly minimum spending requirement from $20 to $5. Currently Google does not have a monthly minimum for their Google Adwords program, its just $5 to get started. Also now with Yahoo, you can start up a PPC campaign for just $5, previously it was $30 for start up and then $20 per month. Now its just $5 per month.

For most companies investing into PPC, this may not see like much of a big deal, but for much smaller companies that are under a tight budget, this is enough incentive for them to try out Yahoo's PPC and get their feet wet and find out exactly what they can get back with out too much of a commitment or a risk.

While Yahoo is taking more of a Google approach with their Pay Per Click ads, Yahoo currently still displays their ad according to the amount each listing is bidding, while Google rankings according to relevancy. Still overall a good more on Yahoo's part.

Gerard Manning
Search Engine Placement Specialist
Website Marketing by Manning Search Marketing