Whats Bing? A look into Bing vs Google
What’s Bing? That’s the question my fiancée asked awhile ago when
she was using my laptop when about to start a search query. I’ve
just changed my homepage from Google to Bing on my laptop that I use
mainly for personal (non work related) reasons. Having to constantly
change my search settings to not have Google Instant displayed, as
it’s set to go by default was one of the factors. So anytime the
cookies get cleared, its back to Google Instant Annoyance!
Anyways, I don’t talk work, SEO or web marketing with my fiancée, or
quiz her on the top 3 search engines, I try to leave work and home
life separate. The fact that she wasn’t aware of Bing being a
MSN/Microsoft site was very interesting, and made me think of Bing’s
popularity vs Google for the average person.
Just to see the numbers and the popularity of each, these are the
monthly global searches (exact match) from Google’s Keyword Tool,
comparing Google vs. MSN/Bing.
‘Bing’ Monthly Global Searches 7,480,000
‘MSN’ Monthly Global Searches 83,100,000
‘Google’ Monthly Global Searches 185,000,000
So it could still very easily get lost in the mix for the average
person that Bing is MSN Search. The search volume is clearly showing
us the difference from Google keywords reported search volumes.
Another interesting study that came out just recently is a study
done by Experian Hitwise on the success rate of searchers finding
their desired results from their searches on each of the search
engines. Yahoo showed a success rate of 81.36%, while Bing showed
80.04% vs Google at 67.56%. Also, it should be noted that Yahoo is
powered by Bing.
It’s good to see that Bing is coming along with improving their
search experience for their users. With Google, I’m constantly
annoyed of having the change search settings for each computer. It
would be nice if your desired search settings could be saved in your
Google profile for any computer you log into, such as a Global save
for example.
Next time you think of it, ask someone the top 3 search engines, see
if they happen to mention BING or MSN. See if they’re making the
connection with the two.
Gerard Manning
SEO Services from Manning
Search Marketing
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