Search Engine Spam Techniques you should Avoid
Have you ever wondered what is considered spam in the search
engines? First of all in a nutshell, you should know that the
viewers should see exactly the same content that is delivered to
the search engine spiders. Below are a few spam techniques that
you should avoid with your site in the search engines. If you
try to deceive the search engines, sooner or later your site
will get caught, and all your hard work and time invested will
be gone down the drain.
- Invisible or semi-visible text is not advised (including text
that is too small to read). Users should be able to clearly see
the text on the page.
- Meta Tag Stuffing/Alt Tag Stuffing Do not continuously repeat keywords in the title tag such as
keyword1 keyword1 keyword1 keyword1 keyword1
- Bait and Switch trick. This is when you replace the original
page that was used to achieve rankings then replacing it with
another.
- The text used in your title and meta tags should accurately
relate to the page itself. Don't use any unrelated or misleading
keywords
- Do not create a page that doesn't all the user from using the
browser's back button to return to the search engine results.
- It is advised that you stay away from doorway pages,
information pages etc. They have different names, but are
generally the same thing.
- Do not use layers to hide the content from the viewers.
- Do not have multiple domains with same (similar) content. Its
always better to focus your time, money and efforts on one url.
- Stay away from Link Farms & Free For All type sites.
- Hidden links of any kind is a big no no. The 1x1 transparent
pixels use to be popular for hiding links to doorway pages.
- Avoid Cloaking. Cloaking serves up different content based on
IP addresses. This is generally used to serve different content
for the search engine spiders.
Basically, if your intent is to deceive the search engines
and/users, then you will eventually be caught. It is always better
to use legitimate techniques that are not considered spam. If you
ever happen to get caught by Google, they will take your url out
and once you have your site cleaned up, you will have to request
them to review it for re-inclusion.
Gerard Manning
Canadian Search Engine
Marketing
Search Engine Marketing Agency :: Manning
Search Marketing
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