Search Engine Optimization Services

What is Google PageRank?

For people not too familiar with the Google Toolbar and its PageRank, you might be wondering what it is. First of all, a good place to start is to install the Google Toolbar. Once you have it installed, you will want to check the options and make sure PageRank is selected so it will be displayed.

PageRank (we’ll refer to it as PR from here on) value ranges in value from 0 to 10. Not too many websites will have a 10 PR, Google.com has a 10 PR. New websites created will start off with a 0. Each page has its own PR value, that’s why when you create a new page, it will start off with a zero PR until Google spiders the site and updates the PR on the toolbar.

PageRank relies on the linking structure of the web as a measure of a website or pages PageRank. Google interprets a link from page X to page Y as a vote from page X to page Y. Now, it takes more than a large quantity of links for a site to gain a high PageRank (PR), each page is analyzed with regards to its worth. The more important page X is, the more value it will pass on to page y. The less value page X has, the less value will be passed on to page Y. Also you should know that the more links on page X, the less PR will get passed on to each page.

The Google PageRank that is seen on the Google Toolbar is updated every 3-4 months. Google has machines that continuously computes and updates the PR, but with the Toolbar, we only see an updated version every 3-4 months. Also, Google does not show every back link it finds. It only shows a snapshot of back links they have found at the time of spidering.

Gerard Manning
Search Engine Placement Specialist
Search Engine Marketing Agency :: Manning Search Marketing
 


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