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Google causing waves with its latest update and IPO Offering

Date Published: Aug 17th, 2004

Google is causing waves with both their latest update to their database, and in the stock markets. Just this month alone, there are three big bumps in the road for Google to declare its IPO.

Google asked the Securities and Exchange Commission to declare its IPO effective on Tuesday evening (August 17th). Google is expected to start accepting bids one hour after the SEC declares the offering to be effective. The preliminary price is expected to be in the range of $108 to $135 which was set in July.

Google said it will begin accepting bids as soon as one hour after the SEC declares the offering to be effective.

A few road bumps ahead for Google, and these are just from August!
 

  • The SEC launches an informal inquiry after find out that Google failed to register 23 million shares and 5.6 million options.
     
  • Google Settles a patent dispute with Yahoo!. Google issues Yahoo! 2.7 million shares, worth more than 300 million and as a result is expecting a 3rd quarter loss.
     
  • Possible violation of the SEC quiet period restrictions with the latest Playboy magazine interview. The SEC extends the quiet period from the time the company files a registration statement with the SEC until they declare the registration statement effective. During this timeframe, the federal securities laws limit what information a company and related parties can make available to the public.

Just this month alone resulted in a few road blocks that Google has to deal with. Also, Google plans on using Dutch Auction. In theory, buyers pay more for stock in Dutch auction IPOs than in ordinary IPOs, which means more money will go to the firm that is selling shares. With the two tier system they have in place, the shares they are selling will only count as one vote, where as the other shares will have 10 times the voting power. This is good for Google as it will leave the majority of the power with them. With Googles shares expected to be above $100, this could be making some investors wary about the possibility of the stock being able to be profitable. Some companies that have issued stocks over $100 per share often had to split the stocks in the future. Could this be a possibility for Google and its shares?

Googles latest algorithm update has been causing an uproar amongst website owners and internet marketing consultants this past few days. PageRank is missing on some of the home pages, old copies of sites showing in Googles cached version of their pages, and the number of incoming links are fluxuating on some sites as well. Some possible issues that could of been responsible for this latest update was the research paper released from Microsoft hinting at how they plan on improving on PageRank and HITS. The Google contest that took place recently positioning the term Nigritude Ultramarine, this had to of sparked interest with Google in how easy people were able to manipulate the results and bring their listings to the the top of the search engine rankings. A combination of Blogging and Google bombing was used with the Nigritude Ultramarine contest.

For more information on MSNs latest research please see Block-level Link Analysis. This is a great read and if this is just a glimpse into what the new MSN has in store, the search engine wars will certainly continue at full velocity. I for one will be very interested as many others will to see how good and spam free the new MSN results will be. I just hope MSN is able to filter out spam better than it currently does with its hotmail program.

UPDATE: Thursday August 19th, 2004

Google opened into the public markets Thursday August 19th, 2004 at $85 and the time of writing this article, the stock is at $103.26 on the Nasdaq stock market. So far a one day jump of $18.26.

UPDATE: Friday June 3rd, 2005

I thought I would post on how Google's stock has been doing since it originally opened up. The data below was taken from the Yahoo Finance section. It is simply amazing how the stock has been performing since September 2004.

Gerard Manning
Search Engine Placement Specialist
Search Engine Marketing Agency :: Manning Search Marketing
 


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