Google Webmaster Guidelines (Some Highlights)
Google just recently updated its webmaster guidelines covering a
range of topics from general to some more advance topics. These
guidelines are to help make sure that your site will stay listed in
Google. Not following them will result in your site not getting
listed in the search engine results page (SERPs). This article will
touch on a few of the points.
Design and Content Guidelines Main Points
A few main points in this section are,
- create useful and information rich pages for
your site,
- avoid using the question mark '?' in your
dynamic pages as not all search engines will index them and
- keep the number of links on a page to a
maximum of 100.
Technical Guidelines Main Points
- Use a text browser such as Lynx Viewer to make
sure there are no problems with the spiders crawling your site.
- Session Ids, JavaScript, Frames, Flash,
Frames, Cookies and DHTML can keep your content from getting fully
indexed in the search engines
- avoid using "&id=", Google mentions that they
don't include these in their index.
- Allow search engine spiders to crawl your site
without session IDs or arguments
When your website is ready and online:
- get relevant sites to link to it
- submit your site to relevant directories such
as DMOZ, Yahoo and other industry specific related directories
- Submit your sitemap to
Google SiteMaps
Quality Guidelines - Google Basic principles:
- Make pages for users, not just the search engines
- avoid trying to trick the search engines for rankings
and/traffic.
- Avoid link schemes to boost PageRank and avoid bad
neighborhoods on the web
Quality Guidelines - Google Specific recommendations:
- Don't Cloak
- No hidden text or links
- Don't create multiple pages, domains and sub domains with
similar content
- Avoid doorway pages
Now, after seeing some of the highlights, and checking with
the complete version on Google, chances are, it will not take
too long for you to find a site that is using some of these
techniques that Google does not approve of. It is only a matter
of time before they get caught.
Gerard Manning
Search Engine Placement Specialist
Search Engine Marketing Agency :: Manning
Search Marketing
|
