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With SEO, the more you educate yourself on the
basics the better you will be on spotting SEO Scams and making better decisions
for your website. These are a few SEO Scams I find very annoying, so these are a
few that I will be covering.
Guaranteed #1 Ranking / Special Relationship with
Google
Google themselves mention that “No one can
guarantee a #1 ranking on Google” and be aware of anyone claiming to
have a special relationship with Google. This is totally false. No one has an
inside person at Google.
Getting Listed in 48Hrs
Also similar to this is getting listed on the first
page of Google in 48 hrs or so. With this they are generally using Google
Adwords, which involves PPC (Pay Per Click/Paid Listings). This does not involve
the organic free listings.
If you want instant traffic now, Google Adwords is a good choice to go. You can
pay for the targeted traffic that you want. It is as simple as that.
Submitting your site to 100’s/1000’s of search
engines
Chances are your website is already listed in the
top 3 Search Engines, those being Google, BING/MSN and Yahoo, and these search
engines provide the majority of the search engine traffic, with Google being at
the very top. Each search engine has a free submission and really all it takes
to be listed in the search engines is to have incoming links to your website,
and then the search engines will naturally discover your website.
Being listed is only really the first step, gaining quality links to your
website is another step that is needed which leads to the next SEO Scam.
Mass Directory Link Submissions for $9.99
Gaining the proper quality incoming links for a
website takes time and careful research. With such a claim as the one above, the
directories that your website will be listed in will most likely be of low
quality and not benefit your website very much. Quality links take time! You
want to make sure your website is associated with trusted quality, related sites
to your industry.
SEO Email Scams
You have to be careful with these as they will
commonly use scare tactics, distort the truth regarding your website, or using
an email template and just changing a few parameters and no actual time was
really spent reviewing your website.
A good way to research these companies is to search for their phone number in
Google. A lot of times you can find others complaining about similar emails
received. A little bit of research will save you a lot of time and money.
Google Backlinks Displayed
“Your site has X Google back link(s), this
can be improved further.”
Google only shows a snapshot of incoming/back links to a website. They do not
provide the full complete incoming links to a website within their web results.
So, a company claiming you only have X amount of back links in Google is very
misleading.
If you want to see what links your website has in
Google. Sign your website up with
Google Webmaster
Tools. It is a good idea to have your site added to Google Webmaster Tools
as it provides many useful tools and reports for your site.
Is SEO a Scam?
SEO itself is not a scam. It can be part of your
search marketing campaign to help drive qualified traffic to your website.
Taking the right steps to ensure that you have a proper search engine marketing
campaign is a great idea. Areas of consideration for your online marketing could
involve SEO (Search Engine Optimization), PPC (Pay Per Click) and SMO (Social
Media Optimization/Marketing). These are the three main areas, but there are
many other digital marketing areas for consideration as well that you may want
to research depending on your business.
Google also has a
search engine optimization starter guide that you can use to help educate
yourself, and for some general tips from Google see the following
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35291
Thoughts of G!
- Posted Tuesday January 31, 2012
Gerard Manning
SEO Services Canada
Website Marketing by Manning
Search Marketing
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