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One of the main goals with article marketing is to gain incoming links from
outside sources for your website. A common SEO strategy includes having links at the
bottom of the page in a signature and/or within the actual content itself,
depending on the requirements of the article directory.
One of the main issues with article marketing is the actual websites that they
are listed on. Many of these article websites can be of low quality. While there
can be some good article websites, those are far and few between. The best
source for your quality content is on your own website. Another problem with
article marketing is that these pages will be found on other websites so you
will have duplicate content and duplicate anchor text and links from other
low-quality pages.
It is much better to focus on good quality content that people are interested
in, content that people will find interesting, and then people will choose to
link it is organically/naturally. These links will be much more beneficial to
your website rather than going out and artificially gain 5, 10 or 15 websites to
post your article on.
In the end, the best choice for your content/articles is on your own website or
blog. Keep this quality content for yourself and the better the content, the
more links your site will naturally gain from the search engines and thus this
will help your organic rankings better.
Out of all the article marketing sites that I have come across, one that I do
like is ezinearticles.com. You can submit up to 10 articles initially, and then
your content will be reviewed for quality, and if their guidelines are met, then
you can submit more.
But that being said, save the best articles for your website, use social means
to help push your products/services message. If you can manage to write an
article for a well known industry website, newspaper or magazine, then this
would be a great choice for overall exposure. Essentially, a lot of the times it
will come down to the quality of the website that will be linking back, the
relevant traffic that it can provide.
A Siri Article Edition - Posted Thursday January
19, 2012
Gerard Manning
SEO Services Canada
Website Marketing by Manning
Search Marketing
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